Published July 11, 2011
Advertising agencies looking to reach Hispanic consumers spend little money on digital marketing, and they may be missing out on a powerful way to connect to this audience, according to MediaPost.
Citing research conducted by Advertising Age, MediaPost notes only 4.8 percent of Hispanic media spend went to digital marketing, the remainder being devoted to traditional channels such as television and radio. However, Hispanic consumers are growing increasingly engaged with web-based communication channels, such as Facebook and Twitter, and the source advises advertisers to shift their budgets to keep up.
"It’s clear there is some major inefficiency in how most Hispanic advertising is being executed and allocated by channel. Depending on your view of the situation, there is clearly a market opportunity for fresh thinking on the Hispanic ad agency side or for new business models in the media business," MediaPost urges.
Not all brands are neglecting newer internet platforms. For example, Kmart recently hired five popular Hispanic bloggers to write for the company and engage Spanish-speaking customers through Kmart's Facebook page.
Monday, July 11, 2011
Monday, July 4, 2011
Free crash course in digital marketing
SOUTH LAKE TAHOE, Calif. — Everyone is invited to a free seminar about digital marketing offered by the Tahoe Daily Tribune from 5:30-6:30 p.m. Wednesday.
The seminar will cover many aspects of using Facebook, including how businesses can use the social media site to get desired results.
There will also be information on how the Tahoe Daily Tribune's social media specialists can help businesses create a customized page and an integrated marketing strategy.
The seminar will be held at the Tahoe Daily Tribune's offices at 3079 Harrison Ave. Appetizers will be provided.
For more information or to sign up call 530-541-3880.
The seminar will cover many aspects of using Facebook, including how businesses can use the social media site to get desired results.
There will also be information on how the Tahoe Daily Tribune's social media specialists can help businesses create a customized page and an integrated marketing strategy.
The seminar will be held at the Tahoe Daily Tribune's offices at 3079 Harrison Ave. Appetizers will be provided.
For more information or to sign up call 530-541-3880.
Monday, May 23, 2011
Digital Marketing Franchise
Explore the Exciting World of Owning Your Own Digital Marketing Franchise
TRENDS: You can now offer the small to mid-sized business the services they need to survive. Services such as website development, social media presence, email marketing, SEO, SEM, text message marketing and more!
Where were you when Google and Yahoo launched and needed entrepreneurs? More importantly, where would you be now if had joined their team?
Timing is everything and this may be your time!
Our revolutionary Digital marketing services defines how advertising and marketing is going to be done for years to come. Be part of an exciting opportunity with a new digital marketing franchise.
This is a serious income opportunity in the digital marketing arena. If you have a desire to be a part of one of the most exciting and fun Digital Marketing services and solutions companies in the United States, we want to hear from you. TODAY!
For for information BizziBiz Digital Franchise Marketing
TRENDS: You can now offer the small to mid-sized business the services they need to survive. Services such as website development, social media presence, email marketing, SEO, SEM, text message marketing and more!
Where were you when Google and Yahoo launched and needed entrepreneurs? More importantly, where would you be now if had joined their team?
Timing is everything and this may be your time!
Our revolutionary Digital marketing services defines how advertising and marketing is going to be done for years to come. Be part of an exciting opportunity with a new digital marketing franchise.
This is a serious income opportunity in the digital marketing arena. If you have a desire to be a part of one of the most exciting and fun Digital Marketing services and solutions companies in the United States, we want to hear from you. TODAY!
For for information BizziBiz Digital Franchise Marketing
Small Businesses Use Both Digital, Traditional Marketing Tools
A new survey finds about 76 percent of small businesses prefer a combination of physical and digital communications for marketing tactics. Pitney Bowes conducted the online survey with more than 500 small-business owners participating. read more
Sunday, March 29, 2009
Twitter is Go on Vodafone
Vodafone UK has signed an agreement with Twitter that will allow its customers to send updates to, and receive SMS notifications from, the messaging network of the moment.
As of today, Vodafone customers will be able to receive text messages from people they choose to follow via SMS on Twitter and send text messages to a dedicated Shortcode, 86444, for their ‘tweets, @replies, or to follow someone on the go. When receiving a text message from Twitter containing a URL, customers will be able to click on the link and access the webpage directly from their mobiles.
The SMS updates posted on Twitter will be free of charge for the first few weeks from launch; after that, they will be part of customers’ bundles. After the free period, regular charges will apply to customers without bundles, but all text message updates sent from Twitter will remain free of charge.
“We are delighted to be the only operator in the UK today to offer Twitter on SMS to our customers,” says Al Russell, Vodafone UK’s Head of Vodafone Internet services. “Since we made social networks on the move both simple to use and great value, customers have flocked to using these services, which have exploded in popularity.”
Twitter’s Director of Mobile Business Development, Kevin Thau, adds:
“Mobile texting extends the power of Twitter's real-time network in a simple but significant way. Twitter is the messaging network you didn't know you needed until you experience it over SMS.”
Vodafone says the new service is easy to use on any mobile device and offers fast mobile access to one of the most popular social networks in the world. Twitter joins a long list of social networks available through Vodafone live! since December 08.
Vodafone adds that since it began including mobile Internet access in its price plans, giving customers unlimited access to the mobile Internet, social networks have topped Vodafone’s popularity charts for the most visited sites on mobiles.
As of today, Vodafone customers will be able to receive text messages from people they choose to follow via SMS on Twitter and send text messages to a dedicated Shortcode, 86444, for their ‘tweets, @replies, or to follow someone on the go. When receiving a text message from Twitter containing a URL, customers will be able to click on the link and access the webpage directly from their mobiles.
The SMS updates posted on Twitter will be free of charge for the first few weeks from launch; after that, they will be part of customers’ bundles. After the free period, regular charges will apply to customers without bundles, but all text message updates sent from Twitter will remain free of charge.
“We are delighted to be the only operator in the UK today to offer Twitter on SMS to our customers,” says Al Russell, Vodafone UK’s Head of Vodafone Internet services. “Since we made social networks on the move both simple to use and great value, customers have flocked to using these services, which have exploded in popularity.”
Twitter’s Director of Mobile Business Development, Kevin Thau, adds:
“Mobile texting extends the power of Twitter's real-time network in a simple but significant way. Twitter is the messaging network you didn't know you needed until you experience it over SMS.”
Vodafone says the new service is easy to use on any mobile device and offers fast mobile access to one of the most popular social networks in the world. Twitter joins a long list of social networks available through Vodafone live! since December 08.
Vodafone adds that since it began including mobile Internet access in its price plans, giving customers unlimited access to the mobile Internet, social networks have topped Vodafone’s popularity charts for the most visited sites on mobiles.
Wednesday, March 18, 2009
Mobile Advertising News
This Week's Featured Campaign
American Idol To Engage Fans With New
iPhone Application
For fans of the incredibly popular US TV show American Idol, the 8th season promises to be something special. Thanks to a new iPhone application recently launched by Freemantle and Zumobi, fans will have the opportunity for an even deeper engagement with the show, whenever they want to, where ever they want to. >more
Monday, January 12, 2009
Bluebook Advertising Introduces Array of Internet Marketing Tools and Mobile Marketing Opportunity
United States of America (Press Release) January 10, 2009 -- Mobile Marketing seems to be driven by the downturn in the economy as it is proving to be both effective and affordable.
We recently came across an article about about how a major supermarket chain is expanding their mobile coupon campaign to serve 2,200 of its grocery stores around the country after a successful test of 200 stores. Click to see article
Remember that Cell phone are personal devices, so offer some form of special offer or incentive for an effective Mobile Marketing campaign notes "Mike Thompson Owner of Bluebook Advertising.
As business owners, we must stand out from the crowd as people are flooded with adverts today. For this reason we recommend using not only the latest in Internet Marketing Tools but also consider adding mobile marketing to your mix.
For more information:
Mike Thompson
Corona California USA
951-340-4525
Visit our website for Best Marketing Ideas
Tags mobile marketing tools , Internet Marketing Tools , Mobile Marketing Opportunity
We recently came across an article about about how a major supermarket chain is expanding their mobile coupon campaign to serve 2,200 of its grocery stores around the country after a successful test of 200 stores. Click to see article
Remember that Cell phone are personal devices, so offer some form of special offer or incentive for an effective Mobile Marketing campaign notes "Mike Thompson Owner of Bluebook Advertising.
As business owners, we must stand out from the crowd as people are flooded with adverts today. For this reason we recommend using not only the latest in Internet Marketing Tools but also consider adding mobile marketing to your mix.
For more information:
Mike Thompson
Corona California USA
951-340-4525
Visit our website for Best Marketing Ideas
Tags mobile marketing tools , Internet Marketing Tools , Mobile Marketing Opportunity
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