Digital Marketing News

BizziBiz International, Inc. Acquires BounceFire

2011-08-01T13:52:00.000-07:00

BizziBiz International, Inc. announces the key acquisition of Internet marketing company BounceFire. BizziBiz is a digital marketing company that provides a unique solution by delivering custom digital marketing strategies to small and midsized companies.

Its new partner, BounceFire, is an agile Internet marketing company founded in 2007 in Bellevue, Ohio by entrepreneur Zach Ferres, the 2010 Global Student Entrepreneur Awards Regional Champion. Having worked with over 100 clients, such as Ohio Northern University and TechLife Ohio in Columbus, Ohio, BounceFire’s personal five-step strategic process is focused on delivering results, rather than selling features, to their clients.

“We looked at a number of companies that had been around longer than BounceFire,” notes Jim Piccolo, Founder of BizziBiz. “But experience is one thing and ability is another. The team’s unique, cutting-edge approach is changing the way digital marketing is done in America, putting digital marketing services within reach of all small and midsized businesses, and offering them a one-stop solution to compete in the digital age.”

The cash-equity deal aligns the two companies along a common goal of inspiring and empowering people and businesses to reach success through digital marketing.

“This is a great opportunity to take what we’ve built with BounceFire to the next level and beyond while maintaining our high standards of quality,” says Zach Ferres, BounceFire President and CEO. “Now, with the power of the BizziBiz network, we can empower a much greater number of entrepreneurs and businesses.”

Combining BounceFire's well-designed process, advanced systems and highly skilled team with the extensive talents, experience and franchise business model of BizziBiz, creates a force to be reckoned with in the digital marketing industry.

About BizziBiz International, Inc.
BizziBiz International, Inc. offers a fully integrated digital marketing solution customized for small and medium-size businesses. Unlike other companies that focus on selling "features," BizziBiz focuses on the unique needs of the small business owner. The company's tagline is "Because Every Business Needs a Superhero..." and their franchisees act as superheroes empowering other small business owners – through digital marketing - to become superheroes of their own businesses

More Info

Hispanic-focused agencies spend surprisingly little on digital

2011-07-11T12:33:00.000-07:00

Published July 11, 2011

Advertising agencies looking to reach Hispanic consumers spend little money on digital marketing, and they may be missing out on a powerful way to connect to this audience, according to MediaPost.

Citing research conducted by Advertising Age, MediaPost notes only 4.8 percent of Hispanic media spend went to digital marketing, the remainder being devoted to traditional channels such as television and radio. However, Hispanic consumers are growing increasingly engaged with web-based communication channels, such as Facebook and Twitter, and the source advises advertisers to shift their budgets to keep up.

"It’s clear there is some major inefficiency in how most Hispanic advertising is being executed and allocated by channel. Depending on your view of the situation, there is clearly a market opportunity for fresh thinking on the Hispanic ad agency side or for new business models in the media business," MediaPost urges.

Not all brands are neglecting newer internet platforms. For example, Kmart recently hired five popular Hispanic bloggers to write for the company and engage Spanish-speaking customers through Kmart's Facebook page.

Free crash course in digital marketing

2011-07-04T12:17:00.001-07:00

SOUTH LAKE TAHOE, Calif. — Everyone is invited to a free seminar about digital marketing offered by the Tahoe Daily Tribune from 5:30-6:30 p.m. Wednesday.

The seminar will cover many aspects of using Facebook, including how businesses can use the social media site to get desired results.

There will also be information on how the Tahoe Daily Tribune's social media specialists can help businesses create a customized page and an integrated marketing strategy.

The seminar will be held at the Tahoe Daily Tribune's offices at 3079 Harrison Ave. Appetizers will be provided.

For more information or to sign up call 530-541-3880.

Digital Marketing Franchise

2011-05-23T12:27:00.000-07:00

Explore the Exciting World of Owning Your Own Digital Marketing Franchise

TRENDS: You can now offer the small to mid-sized business the services they need to survive. Services such as website development, social media presence, email marketing, SEO, SEM, text message marketing and more!

Where were you when Google and Yahoo launched and needed entrepreneurs? More importantly, where would you be now if had joined their team?

Timing is everything and this may be your time!

Our revolutionary Digital marketing services defines how advertising and marketing is going to be done for years to come. Be part of an exciting opportunity with a new digital marketing franchise.

This is a serious income opportunity in the digital marketing arena. If you have a desire to be a part of one of the most exciting and fun Digital Marketing services and solutions companies in the United States, we want to hear from you. TODAY!

For for information BizziBiz Digital Franchise Marketing

Small Businesses Use Both Digital, Traditional Marketing Tools

2011-05-23T12:06:00.000-07:00

A new survey finds about 76 percent of small businesses prefer a combination of physical and digital communications for marketing tactics. Pitney Bowes conducted the online survey with more than 500 small-business owners participating. read more

Twitter is Go on Vodafone

2009-03-29T12:33:00.000-07:00

Vodafone UK has signed an agreement with Twitter that will allow its customers to send updates to, and receive SMS notifications from, the messaging network of the moment.
As of today, Vodafone customers will be able to receive text messages from people they choose to follow via SMS on Twitter and send text messages to a dedicated Shortcode, 86444, for their ‘tweets, @replies, or to follow someone on the go. When receiving a text message from Twitter containing a URL, customers will be able to click on the link and access the webpage directly from their mobiles.
The SMS updates posted on Twitter will be free of charge for the first few weeks from launch; after that, they will be part of customers’ bundles. After the free period, regular charges will apply to customers without bundles, but all text message updates sent from Twitter will remain free of charge.
“We are delighted to be the only operator in the UK today to offer Twitter on SMS to our customers,” says Al Russell, Vodafone UK’s Head of Vodafone Internet services. “Since we made social networks on the move both simple to use and great value, customers have flocked to using these services, which have exploded in popularity.”
Twitter’s Director of Mobile Business Development, Kevin Thau, adds:
“Mobile texting extends the power of Twitter's real-time network in a simple but significant way. Twitter is the messaging network you didn't know you needed until you experience it over SMS.”
Vodafone says the new service is easy to use on any mobile device and offers fast mobile access to one of the most popular social networks in the world. Twitter joins a long list of social networks available through Vodafone live! since December 08.
Vodafone adds that since it began including mobile Internet access in its price plans, giving customers unlimited access to the mobile Internet, social networks have topped Vodafone’s popularity charts for the most visited sites on mobiles.

Mobile Advertising News

2009-03-18T09:31:00.000-07:00

This Week's Featured Campaign

American Idol To Engage Fans With New
iPhone Application

For fans of the incredibly popular US TV show American Idol, the 8th season promises to be something special. Thanks to a new iPhone application recently launched by Freemantle and Zumobi, fans will have the opportunity for an even deeper engagement with the show, whenever they want to, where ever they want to. >more

Bluebook Advertising Introduces Array of Internet Marketing Tools and Mobile Marketing Opportunity

2009-01-12T13:09:00.000-08:00

United States of America (Press Release) January 10, 2009 -- Mobile Marketing seems to be driven by the downturn in the economy as it is proving to be both effective and affordable.

We recently came across an article about about how a major supermarket chain is expanding their mobile coupon campaign to serve 2,200 of its grocery stores around the country after a successful test of 200 stores. Click to see article

Remember that Cell phone are personal devices, so offer some form of special offer or incentive for an effective Mobile Marketing campaign notes "Mike Thompson Owner of Bluebook Advertising.

As business owners, we must stand out from the crowd as people are flooded with adverts today. For this reason we recommend using not only the latest in Internet Marketing Tools but also consider adding mobile marketing to your mix.

For more information:
Mike Thompson
Corona California USA
951-340-4525
Visit our website for Best Marketing Ideas

Tags mobile marketing tools , Internet Marketing Tools , Mobile Marketing Opportunity

Mobile Advertising and Marketing Opportunities

2008-06-19T08:18:00.000-07:00

Opportunities in Mobile, SMS - text marketing and Advertising

The mobile channel has started to come alive and at this point of time appears to be an entrepreneurs haven with a notable increase in spending for the past several months.

Brand Advertisers are starting to take notice as well with some doing testing in the mobile arena while others are engaging as we speak.

Relationship Marketing is what works in today's world of advertising.
Is it possible to build relationships with Mobile Marketing or Advertising with such a personal device such as the mobile phone?

Well of course it is when you target the right people and give them a real savings, such as a 15% off coupon at a store or restaurant they already frequent.
It is absolutely possible with some new innovations hitting the marketplace such as Mobile Marketing and Media!

Mobile is poised to become the most widely utilized media channel in the world! Source, MMA Mobile Marketing Association. SMS (text messaging is the only universal mobile platform for the masses. It does not require special equipment as it is already available on over 98% of all cell phones

SMS text advertising appears to be one of the strongest opportunities available today due to the fact that there is more than 2.6 billion mobile devices world-wide and mobile has made it possible to reach consumers anytime and anywhere.

Click on the banner below to to get information on a very powerful product in the Relationship Building and Mobile Text Advertising Arena.

Imagine a product that can do mobile advertising, lead generation, mobile data collection, and Relationship Marketing all in One Package?

Mike Thompson
Bluebook Advertising Owner
Ph: 951.340.4525
Email: info@bluebookadvertising.com